Enhancing Customer Experience on Saudi National Day
Seasons and celebratory days are crucial for businesses. During these times, sales, celebrations, and visits increase significantly. Saudi National Day is one of the most important occasions. Studying and improving the customer experience during these days can help attract and generate a larger customer base.
What is Customer Experience and How Can Improving It Increase Your Business’s Customer Base?
Customer experience refers to the complete journey a customer goes through, from the moment they interact with the product or company to the post-sale phase. Whether the experience is online or in the real world, it encompasses all the emotions the customer feels at every stage.
Attracting Customers During Festive Seasons and National Holidays
In competitive festive and seasonal environments, many businesses aim to attract a larger customer base and compete with thousands of others. One of the less common methods to attract and generate customers is by enhancing the customer experience. Improving your customer’s experience will not only help you attract new customers but also improve the satisfaction of your current customers, increasing their engagement with your business.
How to Improve the Customer Experience
- Understand Your Customer’s Experience:
To improve the customer experience, you need to understand, test, and evaluate it using several methods such as surveys, specialized studies, or assigning mystery shoppers dedicated to this mission. - Analyze Strengths and Weaknesses:
After studying and evaluating your customer’s experience, you must analyze what stands out, the positive aspects of your customer’s journey, and the areas that need improvement in your business. - Implement Improvements:
After evaluating your customer’s journey from start to finish, you can reinforce your strengths and improve or modify the weaknesses.
Vision 2030 and Enhancing Customer Experience
Saudi Vision 2030 strives to bring about a comprehensive transformation across all sectors, significantly enhancing the customer experience by focusing on quality, innovation, technology, and empowering youth and women.
“Our ambition is to build a more prosperous nation where every citizen can find what they aspire for. In the future of our nation that we build together, we will accept nothing less than making it a leader among nations, with education and training, opportunities available to all, and advanced services in employment, healthcare, housing, entertainment, and more.” – His Royal Highness Crown Prince Mohammed bin Salman.
Enhancing Customer Experience and the “Khafy” App
At Khafy, we believe that customer experience is the key to the success of any business. That’s why we work to improve this experience by gathering data and feedback from mystery shoppers and inspectors who conduct secret visits to business locations and assess their experience from the customer’s perspective.
We also believe that improving the customer experience in all sectors directly supports Saudi Vision 2030. Enhancing any business sector contributes to building a strong economy for the Kingdom and strengthens its global position. All of our mystery shoppers and inspectors are highly trained and qualified Saudi professionals.
